tasks. These are the things that always seem to get pushed to the bottom of the ‘to-do’ list; the ones we rarely find the time for when we're busy because they're not necessarily considered a priority. While often forgotten, these seemingly small tasks are actually incredibly important for the brand consistency and marketing of your business. Keep reading for 10 digital marketing admin tasks that will help keep your social media feeds and website up-to-date, on-brand and effective for when the crisis is over.
1. Check your contact details This is really important, because nothing looks more unprofessional than incorrect contact details. Check your website and social media channels. Are the contact details up to date?
Or are you pointing people to old email addresses and phone numbers? You can also take this opportunity to review how professional your contact details look to outsiders - if you’re still using your personal Hotmail address from 2006 (mine is too embarrassing to mention) then it might be time to get yourself an email address that matches your web domain – i.e. yourname@ . 2. Update your profile picture We’ve all been there - you have a meeting with a new client or colleague but when they arrive you barely recognise them.
They look absolutely nothing like they do in their social media profile pic, press pack or website bio. Don’t be that person! Ultimately, clients DIGITAL HOUSEKEEPING: THE IMPORTANT MARKETING ADMIN IT'S ALL TOO EASY TO FORGET With mobile DJ businesses experiencing unprecedented challenges and the widespread cancellation of events due to COVID-19, Greg Cartwright suggests carrying out those digital housekeeping tasks that you never usually have time for... want an accurate depiction of who you are and what you look like.
After all, they’re going to know what you look like when you turn up to DJ their event, so why beat around the bush? You should also ensure that your headshot is consistent across all channels, though you may opt for something smarter for LinkedIn. 3. Utilise your About sections and cover images One common mistake I see on social media is the poor use of About sections and cover images.
Remember that these may be the first things potential clients see when they land on your profile, so you should use them to sell yourself and the services you provide. The tendency is to bung any old information into the About section when we’re setting up our accounts, so go back and make sure you’ve included key details like your website and email address. You should also tell the user who you are and what you do, so they know how relevant your business is to their needs - on Instagram and Twitter try to include a couple of relevant hashtags, like #mobileDJ and #wedding.
You should also make sure your cover photo helps clients visualise what your services could do for them, so you can’t go wrong with a wide, high-quality photo showing guests having a great time at one of your events. Along with your profile pic, these elements form the ‘shop window’ of your business’s social media, so make sure they look professional and sell you in the best light possible. 4. Spruce up your LinkedIn profile For many of us, LinkedIn serves as our digital CV.
It tracks our career progression, showcases our professional experience and helps us find work . But unlike a regular CV, which we choose where and when we send it, our LinkedIn CV is always visible. It’s a pretty open platform, with 260 million monthly active users, so it’s possible that potential clients will find you if they do decide to look. Is your profile up to date?
Have you added the new skills you’ve gained and the courses or training days you’ve attended? Any awards you’ve won? These all count towards a professional, well-rounded LinkedIn profile. 5.
Bulk schedule some social media posts Quiet periods are a great time to do some social media scheduling. There are free platforms, such as Hootsuite and Buffer, that can help you do this. (Facebook does let you draft and schedule posts within Facebook itself, but I would recommend using a scheduling tool, as it gives you an overview of all your social media platforms in one place.) If you 55DIGITAL HOUSEKEEPING don’t have any events on, why not try scheduling some #throwback posts?
Or getting some seasonal messages lined up for Christmas, New Year, Diwali, and other holidays? 6. Unfollow irrelevant/spam accounts You’re not quite sure how you ended up following them, but there’s a really annoying Instagrammer who spams your feed with an odd mix of blurry selfies, unrelated product photos and dodgy images of glamour models. This is most likely a fake account and should be unfollowed.
Take some time to scroll through the list of people you follow and unfollow any accounts that are fake/spam, irrelevant to your work, or simply just annoying. Not only will it stop you seeing pointless and irrelevant content, but it smartens up your ‘following’ list. The list reflects on you as a business and as a person, so it should give potential clients a snapshot of your interests, professionalism and industry. 7.
Analyse which posts work and which don’t Jump onto your social media insights, look back through your posts, and make a note of which posts did well and what they have in common - subject matter, day of the week, video vs photo, etc. (I covered this in my article ‘How Engaged Are Your Social Media Followers?’ in Issue 98.) You should also take the chance to look at which posts didn’t work and why. On Instagram it’s easy to do this visually, by scrolling through, picking out weak or poorly branded images from your feed, and removing them if necessary.
On Facebook and Twitter, access the Insights section and scroll back looking for the most engaging posts and those whose engagement seemed particularly low. This will help you to ensure your future social media marketing efforts are as effective as possible. 8. Research relevant hashtags for your target audience Using the right hashtags will increase the reach of your social media posts, with the aim of gaining more leads for your DJ business.
But researching the best hashtags to use for your industry can be time consuming. Take this down-time to do some research. Start by checking which hashtags the top mobile DJs are using. Record these in a spreadsheet.
Then, try typing various hashtags into the search on Instagram. As you type, a list will appear showing related hashtags and the total number of posts using each one. Record any relevant hashtags in your spreadsheet, adding a column for the total number of posts. This can be a living document that you update regularly.
When it comes to writing your posts, choose a maximum of 12 hashtags and, using your list, try to make them a mix of broad and niche (#mobiledj is broad, with 229,000+ posts, and #mobiledjlighting, with 100+ posts, is niche). Broad hashtags are the most popular, but because niche hashtags are less competitive, there’s more chance of your post being seen by potential customers. 9. Analyse your competitors Keeping an eye on what others in your industry are doing is a key aspect of effective marketing, and one that I’m sure many of you are aware of already.
But when did you last do some real, in-depth competitor research? Scroll through their social media feeds and see what techniques they’re using. What are they doing well and what are they not? Check their website.
How is it branded? Are they offering any new services? This research helps you stay at the top of your game. You can also use a free keyword tool called Wordstream (/keywords) to check what keywords your competitors are using on their website, simply by typing in the URL.
Try incorporating some of these keywords into your own web pages and blogs to compete with your competitors in the search engine rankings. 10. Give some love to past clients Not strictly digital admin, but giving some love to past clients is a great thing to do, especially during those quiet periods when you don’t have many events on. Without new clients to talk about, you should have plenty of space in your social media calendar to talk about your favourite gigs or those special events that left clients and guests with their jaws on the floor.
Dig out photos and video footage, tag the past clients in your posts, and reach out to them personally to catch up. It certainly won’t do any harm! Have you tried the above? Got any tasks you would add?
Need a hand with applying them to your business? I’m always happy to chat about digital marketing and social media. Just drop me an email at .
